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MORNING BREW

TIP, IDEAS & AGENT SUPPORT FROM GENEVA FINANCIAL

Welcome to your Morning Brew!

March 23, 2024

Your marketing tips and social media content for next week are below – don’t miss the “First-Time Buyer” video reel we made for you! (link below in the social media calendar).

Let me know if there is absolutely anything I can do for you or your clients. With our extensive offering of traditional and non-traditional products, we’re always happy to be your preferred lender or even look at clients that have been turned down by other lenders. 

Have a great week ahead! 

Did You Know?

63% OF GEN Z PLANS TO BUY THIS YEAR!

Grab all your first-time buyer content below! Younger Americans are more interested in homeownership this year and are less rate-sensitive. The majority of Gen Z respondents to a ServiceLink survey (63%) said they planned to purchase a residence in 2024. The millennial cohort was slightly behind, at 59%, but older demographic groupings were more reticent at 45% of Gen X and 21% of baby boomers, the 2024 ServiceLink State of Homebuying Report found. Other studies have shown that baby boomers’ preference for aging in place has been a contributing factor to the inventory shortage. Another possible factor for the low share of potential buyers is that a significant number plan to rent their next residence. But the mortgage rate environment might not be a deterrent to Gen Z or millennial ambitions. Gen Z members who are current homeowners and have an average interest rate of 5.4% would consider going as high as 6.3% in 2024, the survey found. This is compared with millennials, who, with an average interest rate of 5.2% would be willing to go 100 basis points higher at 6.2%; Gen X, current average 5%, who would consider 5.8%; and baby boomers, with a current interest rate of 4.6%, have the least tolerance to pay higher, just 0.4 percentage points at 5%.
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Tip of the Week

5 TIPS FOR FIRST-TIME BUYER SEMINARS!

Understand Your Audience: Tailor your seminar to the specific needs and concerns of first-time homebuyers. Research common questions and challenges they face, and structure your seminar to address these topics. Provide Valuable Information: Offer clear, concise, and practical advice on the home buying process, including financing options, budgeting, choosing the right property, and understanding the legal aspects of buying a home. Use real-life examples and case studies to illustrate your points. Engage with Interactive Content: Incorporate interactive elements such as Q&A sessions, polls, or workshops to keep the audience engaged and to allow for personalized advice. This can also help you gauge the audience’s understanding and tailor your content accordingly. Leverage Expertise: Consider inviting guest speakers such as mortgage brokers, real estate agents, or home inspectors to provide expert insights and answer specific questions. This can add credibility to your seminar and offer a more comprehensive overview of the home buying process. Follow Up and Provide Resources: After the seminar, provide attendees with additional resources such as guides, checklists, or useful links. Follow up with an email or survey to gather feedback and offer further assistance. This can help maintain a connection with potential clients and reinforce the information provided during the seminar.
Real Estate Pro

Social Media Planner

Monday

Post this motivational quote graphic to kick-off the week!

Download

Tuesday

Post this real estate topic video – include some thoughts of your own and your contact info in written part of the post.

Download

Wednesday

Engagement Post
Download the “Question of the Week” below and post to your social media to get your audience to engage your content!

[People on social media can’t resist giving their opinion. Getting them to engage on fun posts will help deliver your real estate posts to their timeline.]

Download

Thursday

Post this real estate video REEL we made for you!

Don’t know how to do reels? Watch these tutorials: 
Instagram and Facebook

Download

Friday

Local Events
Spotlight local events happening over the upcoming weekend. Choose a stock photo to post and use written part of post to type out details for 4 or 5 events in your targeted market.

[If you want to commit to being a source of info for a specific community, start a Facebook Group or instagram page and go all-in with contest, local business owner interviews, etc.]

Saturday

Featured Home Post
Grab images from one of your listings (or one of your Broker’s listings) and do a spotlight post on social media. Try making a reel with photos or video of the listing and share to the stories function of Facebook and instagram.

Make sure you include what neighborhood the home is in and how to schedule a showing with you. If you’re the type that likes to hop on video – play tour guide of the area and spotlight coffee shops, restaurants and other shops nearby.

Sunday

Real Estate Infographic

Post this infographic to your social platforms – make sure to include some thoughts of your own and your contact info in the written part of the post.

Download

Quick Rate Quote