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  • Loan Options
    • TRADITIONAL PROGRAMS
    • Purchase
    • Refinance
    • Conventional Loan
    • FHA Loan
    • VA Loan
    • Jumbo Loan

    • SPECIALTY PRODUCTS
    • Home Select
    • Portfolio Lending
    • FHA Approved Condos
    • FHA No Credit Score
    • Reverse Mortgage
    • HERO Loan
    • USDA Loan
    • USDA Renovation
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Join the HUMAN Revolution.

A HUMAN FIRST CULTURE

Our mission at Geneva Financial is to approach every aspect of our business from the “inside-out.” With a culture-forward mindset, we focus on our mortgage loan originators and support staff first in order to ensure an unbeatable experience for our customers.

MEET OUR CEO

Ranked in Business Insider Magazine as Top 100 CEO in America for 2022 and 2023 alongside the likes of Google, Adobe and Uber, Aaron VanTrojen founded Geneva Financial in 2007.

A loan originating veteran, Aaron built a model that pays branch managers and originators more than anyone in the industry in NET compensation while maintaining superior level support.

Watch this video for a glimpse into Geneva Financial.

REGISTER FOR OUR NEXT DISCOVERY DAY

REGISTER

Watch our Previous Discovery Day Sessions

Discovery Day

11 Videos
Founder & CEO Aaron VanTrojen

Founder & CEO Aaron VanTrojen

1:13:01
CEO & Founder Aaron VanTrojen (6/20/24)

CEO & Founder Aaron VanTrojen (6/20/24)

Chief Sales & Revenue Officer Rachel Caple

Chief Sales & Revenue Officer Rachel Caple

Chief Marketing Officer James Polinori

Chief Marketing Officer James Polinori

37:41
Division Manager Breton Macdonald

Division Manager Breton Macdonald

49:42
Division Manager Rick Muro & Chief Sales and Revenue Officer Rachel Caple

Division Manager Rick Muro & Chief Sales and Revenue Officer Rachel Caple

23:03
Video Marketing with Sean Uyehara

Video Marketing with Sean Uyehara

57:34
Branch Manager Julie Dedmon Interviewed by Chief Sales and Revenue Officer Rachel Caple

Branch Manager Julie Dedmon Interviewed by Chief Sales and Revenue Officer Rachel Caple

22:53
Geneva Financial Discovery Day With Branch Manager Jeanine Robbins

Geneva Financial Discovery Day With Branch Manager Jeanine Robbins

30:13
Discovery Day with Chief Sales & Reveue Officer Rachel Caple & Branch Manager Kathy Colkitt

Discovery Day with Chief Sales & Reveue Officer Rachel Caple & Branch Manager Kathy Colkitt

42:57
Discovery Day with Branch Manager David Almaraz + Chief Sales & Revenue Officer Rachel Caple

Discovery Day with Branch Manager David Almaraz + Chief Sales & Revenue Officer Rachel Caple

21:08

Humans at Geneva

Meet Two of Our Branch Managers

SPEAK WITH A TALENT ACQUISITION REP​

WHY SHOULD YOU MAKE THE MOVE?

Price

We can always compete in price. In a competitive situation, we can legally lower our price to compete.

Tech

We have the latest and greatest technology to help with speed and efficiencies, but we will never lose sight on the most important variable in any transaction; you, the originator. Humans first, always.

Growth

Endless potential to scale your business, and your team’s business. Build a branch and pay your loan officers 200 BPS+ while being hugely profitable. You cannot scale through a broker model.

Marketing

The most robust marketing platform in the industry (See full marketing outline below). 

Speed

Fast turn times with in-house underwriting. You have the ability to close the vast majority of your business inside of 14 days.

Compensation

Since 2007, we have stood apart from industry norms by offering a competitive pay that is nearly twice the national average in Branch Manager and Loan Originator compensation. Not even brokers match our compensation! We do not bill back for AUS, credit, CRM, marketing, and employer taxes on commissioned employees.

Products

One of the most robust portfolios in the industry.

Benefits

Healthcare, Dental, Vision, 401K, Disability, Life Insurance.

You’re worth more and our Compensation Model is not “too good to be true”. Here’s why.

Built on the back of a “no-fluff” model from inception, our survival under any market condition is reliant on our ability to operate without layers. Rolled-up sleeves, open doors, accessible leaders and no man or woman too good to jump in the trenches ensures we can continue to provide for our customers and employees alike.

Last year we launched a new brand vision with a sharp focus on the human component of our industry. We are revolutionizing the homebuying process by doubling-down on the human perspective both internally and in our service process.

We are examining every detail of a transaction and working together as a family to humanize the experience – driving home the message “Technology is our friend, not our replacement”.

We invite you to apply and have a human conversation to discover why the industry is talking about Geneva.

 

WITNESS OUR MARKETING IN ACTION

WATCH

Geneva Marketing Overview with our Chief Marketing Officer

Samples of our Graphics and Advertising

2020 Company Overview Flyer
2020 Fall Magazine Cover
Custom Landing Pages
(Click for a Sample)
Social Media Banners
National Holidays
Custom Postcards
Custom Postcards
Custom Recruitment Posts
Click to Enlarge

MARKETING & SALES SUPPORT

(All services included at no charge)
Tech
  • Loan Officer Connect + OB Integration (Price deals from your devices)

  • GenevaGO – Mobile Mortgage APP

  • Encompass (latest version)

  • Optimal Blue Client Data Platform (CRM’s are dead!)

  • Social Media Technology with Support

  • Custom, company-built tech platforms in development!

Transition Marketing
  • Announcements

  • Branch Press Release

  • Database Support

  • Google Listing

  • Online Presence Upstart Plan

  • Zoom Interview

  • Starter Package

Advanced Websites
  • Lead Feed

  • Automated Follow-up

  • Your own Podcast on iTunes!

  • Mortgage Calculators

  • SEO Driven

  • GEO Optimized

  • Individual Blog

  • Client Reviews

  • LO Video Greeting

  • Client Data Platform Integration

  • Mobile Design

LO Coaching
  • Sales

  • Social Media Training + Support

  • Video Training + Support

  • Lead Capture + Conversion

  • Marketing Plans

Agent Coaching (Creating relationships FOR YOU!)
  • Social Media

  • Video

  • Open House

  • Hybrid Farming

  • Marketing Plans

CEO CORNER

Retail VS. Wholesale

Retail VS. Wholesale & A Better Way

May 12, 2023 Mortgage Careers >> Retail VS. Wholesale & A Better Way Why and for who? Brokers started to make a noticeable resurgence in the 2018 post-Trump election, which

Read More about Retail vs. Wholesale»
May 12, 2023

Speak with a Talent Acquisition Rep

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Contact Us
  • 180 S. Arizona Ave Ste 310 Chandler, AZ 85225
  • (888) 889 - 0009
  • humansupport@genevafi.com

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Geneva Goodies

  • Branch Manager and Loan Officer Opportunities
  • Home by Geneva - Home Design & Lifestyle
  • Geneva Gives

Geneva Financial offers Conventional, FHA, VA, USDA, Refinance, Reverse, Jumbo and Condo Financing as well as Down Payment Assistance Programs, First-Time Homebuyer Programs, Physician Loans and Hero Loans for First Responders, Police, Firefighters, Nurses, and Teachers.

Geneva Financial LLC, Copyright © 2025
NMLS #42056 | BK #0910215 | MA #ML42056 | CA #603G564
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